HENRY’S HARD SODA
Raise heck. Go buckmild. Party some of the night long!
Gone are the days of going hard. Here are the days of going Hard-ish. Henry's Hard Soda, targeted to the forgotten Gen-Xers, is a delicious adult beverage made with natural flavors, alcohol, and real cane sugar. And just the right amount of each, because hey, we know you have stuff to do tomorrow..
And created an OOH station domination campaign that aimed to make people look at their retirement a different way.