REEBOK
Reebok used to be a major player in the sports space, especially football where it was the Official Apparel of the NFL. We did some fun stuff for them back then.
My ECD’s came up with the iconic ‘I am what I am’ campaign. My partner and I were tasked to build off that campaign. As big sports fans, we’ve always wondered when the best athletes in the world knew they were bound for greatness. So we asked them, “when did you know?”
It was so successful that we extended it beyond football.
