BUD LIGHT

As the next-gen console war was heating up, Bud Light wanted to step in and cool things off. So with the help of a few visionaries (and a couple of beers), ENGINE SHOP developed the coolest console ever: the BL6. This self-cooling 6-pack-inspired system was ½ koozie, ½ console and ½ projector. It revolutionized the way gamers game and beer.

Oh and it also earned 241 placements — including Hypebeast, The Verge, PCMag, Engadget, and GameSpot — and garnering 185M+ impressions.

Social posts that legitimately (not exactly) showed how the BL6 stacked up against other gaming consoles. Spoiler alert… ours can keep your beers cold.

We sent the BL6 to gaming streamers, like TimTheTatman ( Twitch 7.6M followers, Youtube 1.32M subscribers) where they unboxed and talked about how badass it was. And it was easy for them to do because it WAS pretty badass.

It got great PR and earned attention. People talked.

Including Hypebeast!

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