GREEN MOUNTAIN COFFEE

A project of a lifetime! And award winning as well. We shot and launched a social video with the legendary Martha Stewart where she is wearing nothing but an apron. Why? Because the coffee she is drinking Green Mountain Coffee Roasters striped away all the artificial flavors, leaving nothing but the goodness. So we did the same, or at least Martha did.

THE RESULTS:

  • 7,852,623,906 Total Earned Media Impression (500 million Projected)

  • 434 Total Earned Placements

  • $1,005,773 Earned Media Value

  • 5,867,731 IG Reel Views, 147,265 IG Likes, 11,702 IG Comments

The success of this campaign went well beyond the creative. The PR team lined up many high profile interviews, which picked up a ton of earned media placements, and then the internet took it from there.

The stunt got a second wind when it appeared as the #1 thing being talked about in the special edition of People magazine featuring the Queen’s passing.

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